PPC Specialist

Job description

Are you an ambitious PPC Specialist looking to advance your PPC skills? Do you want to secure a position within an award winning agency? Then our PPC Specialist opportunity could be for you.


Who are you?


You’ll be driven, curious and ambitious, with at least 3 years experience with PPC, knowledge of Google Ads and other PPC channels and ideally certifications in Google Ads and Analytics.

Requirements

Who are we?

Storm is a forward-thinking, fast-paced and growing full-service agency. We are ranked by the Drum as the No. 1 agency (Essex and East Anglia).


What do you need?

  • 3 years+ hands on PPC experience, ideally within an agency environment
  • Good knowledge of AdWords and Bing ads
  • Having a valid AdWords certification is an advantage
  • A degree in Marketing, Business, Communication or related discipline preferred
  • Excellent writing and communication skills in English is essential
  • An understanding of PPC and cross-channel tracking
  • Strong analytical, reporting and Excel skills
  • To be a team player who feels comfortable working autonomously in a small team.


What is your role?

  • Day-to-day managing of our PPC accounts (campaign building, keyword development, bid management, ad copy creation)
  • Reporting on PPC campaigns and identifying areas for improvement
  • Define, execute, and measure biddable media campaigns, ensuring all commercial and customer metrics are delivered
  • Liaising with other channels to share best practices, knowledge, experience, results and test findings
  • Keyword research and analysis
  • Monitoring competitor’s activity
  • Evaluating, proposing and implementing the most suitable PPC optimisation
  • Ensuring best practices are adhered to with regards to SEM account structure, campaign setup and optimisation
  • Creative A/B testing
  • Proactively keep up to date with the latest trends, with a view to apply these to the business where applicable
  • Optimising campaigns by adjusting bids for demographics, devices, and audiences
  • Apply creativity through ad copy and test to continually increase performance
  • Develop test/learn/test process to successfully drive PPC Campaign results
  • Measure success of campaigns through development of analysing and reporting where enhancements can be made
  • Conduct insightful market and competitor analysis to fully understand the dynamics of the market
  • Manage workload across multiple biddable media projects including Google Ads, Bing Ads and Social Paid channels
  • Work to develop and drive improved efficiencies and processes.