Head of Marketing

Job description

Salary: £60k-£70k DOE + Bonus Scheme

Location: Leigh-on-sea, Essex

Please note that this role is full-time and based in the office. Please consider the locality when applying.

Who are we?

Storm is a forward-thinking, fast-paced and growing full-service agency. We are proud to be ranked by our clients, through global media platform ‘The Drum’ as the No. 1 agency in Essex and East Anglia. We are a full-on, switched on, always on, kind-of-agency. You’ve got to be sharp, think on your feet and really know your stuff to make it through the door.

Who are you?

Strategically-minded. Commercially-aware. Metrics and data-driven. Knows their ‘online’ from their ‘offline’, and approaches everything with a strategic-first mindset. You understand business, and you get the commerciality of what we do - both from an internal profitability and efficiency standpoint, and more importantly, from a client success point of view. As Storm’s newest visionary you understand that we win when our clients win.

Are you an experienced marketer with big ambitions and even bigger ideas? Are you looking to work across a diverse range of B2B (and some B2C) client accounts within multiple industries, responsible for the strategic process and output? Are you keen to secure a position within an award-winning agency and accelerate your career to the next level? This is one of the most integral roles within the company and we’re looking for a leader, a team player, a seasoned professional and someone who really understands the fundamentals of all things marketing.

Requirements

What will you be doing?

Everything starts with strategy and we don’t even consider touching a job without it, meaning you’ll be the first point of call for establishing clients’ marketing needs and requirements, including (eventually) the promotion of Storm itself. (We’re lucky enough to have never needed to market ourselves before, so there’s a huge scope and opportunity to get the Storm name out there, expand our client base and build brand new relationships - it truly is an exciting time for growth).

Initially you’ll be working with the wider in-house teams from digital marketing to design, content to development and you’ll lead, plan, direct and oversee all marketing ‘sprints’ for retainer-based clients as well as implement strategic routes for all ad-hoc campaigns. You'll also be expected to:

  • Understand the core principles of marketing and apply your knowledge to executing strategies across both digital and traditional channels; you’ll have had experience in above and below the line advertising, and will be familiar with PPC, SEO, Social, OOH, E-commerce, CRM workflows and more, focussing on delivering ROI for our clients

  • Track, monitor and analyse all marketing activity and campaign performance to accurately provide recommendations based on the data and metrics, working with the digital marketing team to report on findings

  • Demonstrate your awareness of different industry/market/audience needs and demands, and be able to deliver relevant and fit-for-purpose output

  • Manage client expectations but look for opportunities to deliver new strategies and cross-sell services - think SWOT analysis, competitor analysis and beyond

  • Hold and deliver client workshops and meetings either virtually or face-to-face, using pitching documents and slide decks to illustrate your expertise and knowledge within this area, all whilst communicating effectively and articulately

  • Have autonomy when it comes to all projects - own the process and the input, be commercially aware when it comes to budgets and time management and always aim to bring solutions to the table

  • Be abreast of all industry trends, news, topics and share any insight and resources with the wider teams. Show your enthusiasm and awareness

  • Take comprehensive briefs from clients, demonstrating the ability to obtain the appropriate information, identify and understand relevant challenges and develop proposals that can suitably address them

  • Help develop customer journeys, personas, key messaging, objectives and mission statements

  • Understand the various processes within the studio - brief in jobs and work with teams to help shape brand guidelines, layouts of prototypes, brochures, email templates, hierarchy of websites etc. You won’t be expected to design, but you will be expected to understand the foundations and have an eye for aesthetics, knowing what works and what doesn’t

  • Have a sound knowledge in CRO//UX/CRM nurture journeys - collaborating with the digital marketing team to oversee and direct the implementation of workflows and landing pages

  • Understand client nuances and communicate effectively, appropriately and professionally to build trust, deliver value and drive success; we’re proud to be recognised and recommended by our clients as the number 1 agency within the South East, so it’s imperative that we continue to maintain these lasting and mutual relationships


What do you need?

  • At least 5 years experience in a strategic marketing role (bonus points if you’ve worked within an agency or digital marketing/creative environment)

  • Ideally have, or be working towards CIM qualification/accreditations

  • A strong grasp of tools and programmes such as the Google suite of products; everything from Google Docs to Google Data Studio

  • Proficiency in Google Analytics and knowledge of GTM and Console

  • A proven track record in delivering successful strategies for either B2B or B2C clients (both, ideally)

  • Confidence in pitching; you must be able to write cohesive, solid proposals and you must be able to deliver them internally and externally with conviction and empathy

  • To be results-driven and proactive in your approach, with the ability to deliver on multiple fast-paced projects at any one time

  • To be a high-level thinker, with great business acumen and a passion and interest in marketing

  • To be someone who’s committed, consistent, sees the bigger picture and is willing to learn, develop and push their skill-set even further

  • You must be able to demonstrate your knowledge and expertise in this field; we are not looking for a marketing facilitator or a coordinator


Benefits:

  • You’ll be joining an award-winning agency – #1 in Essex

  • Allocated budget for training, conferences, workshops, mentoring

  • The opportunity to work with a prestigious client base

  • ‘Years of service’ bonus and profit share scheme

  • ‘Years of service’ gifted holiday scheme

  • Transparent and accelerated career progression

  • Office closure over Christmas with additional gifted holiday

  • Regular social events throughout the year. Leigh-on-Sea is a great place to work and socialise; a seaside town with a buzzing broadway full of bars, shops, restaurants etc

  • Free bar Fridays from 4pm

Please note: we will be unable to consider you for this role if you do not provide a covering letter, CV and locality information (as stated, this is an in-agency role).


Storm is open to receive emails/calls from recruitment agencies if pre-vetted, quality candidates wish to be presented.